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201 East 1st Street, Parachute, CO – September 17, 2024 –
LIFT-UP is excited to announce the Grand Opening of its Parachute Thrift Store, with a ribbon-cutting ceremony on Thursday, October 17, 2024, followed by a full day of celebration on Saturday, October 19, 2024. Located at 201 East 1st Street, Parachute, CO, this reopening marks an important milestone for the community, providing much-needed access to affordable goods while supporting LIFT-UP’s hunger relief programs.

The Parachute store is reopening after being repurposed during the pandemic to serve as a warehouse for LIFT-UP’s emergency food distribution program. This allowed the organization to address the growing need for food security as many residents were impacted by the pandemic. Now, the store is ready to welcome shoppers again, offering a wide variety of gently used clothing, home goods, and unique finds at affordable prices. All proceeds will go directly to LIFT-UP’s hunger relief initiatives, supporting families from Parachute to Aspen.

  • The Store’s Critical Role During the Pandemic: The Parachute location’s closure allowed LIFT-UP to meet the increasing demands for food distribution. This reopening marks the store’s return to its original purpose and highlights the organization’s adaptability during a crisis.

  • Supporting the Community: The store offers value-conscious shopping, reduces landfill waste, and provides an easy way for residents to contribute by donating gently used items. This story demonstrates how local thrift stores can have a meaningful impact on community welfare.

  • Ribbon-Cutting Event: The ribbon-cutting ceremony offers an excellent opportunity for local media to capture the excitement of this reopening, which is expected to draw community members and local leaders alike.

Ribbon Cutting Details:
Date: Thursday, October 17, 2024
Time: 4:30 – 6:00 PM
Location: 201 East 1st Street, Parachute, CO 81635

Grand Opening Details:
Date: Saturday, October 19, 2024
Time: 10:00 AM to 5:00 PM
Location: 201 East 1st Street, Parachute, CO 81635
Special Events: Raffle, music, and snacks

To celebrate the reopening, all customers making a purchase will be entered into a raffle to win one of three LIFT-UP gift certificates, valid at any of our three store locations.

Why This Story Matters: This event highlights the return of an essential community resource after its closure to serve the public in another capacity during the pandemic. Media coverage can showcase how LIFT-UP continues to support local families by providing affordable shopping and reinvesting profits into critical hunger relief programs. It’s a perfect example of how nonprofit organizations can adapt to community needs and come back even stronger.

For more information or to schedule an interview, please contact:
Ivan Jackson, Executive Director, 970-625-4496, director@liftup.org
Follow us on Facebook for event updates and sneak peeks!

About LIFT-UP:
LIFT-UP (www.liftup.org) is the leading organization for hunger relief in Western Colorado, offering equitable food distribution and programs to help individuals and families from Parachute to Aspen achieve food security and independence.#